| Website 411 Press Kit- Tom Elliott Says...If you would like to quote any of my work (Website 411 book or any articles I have written), I am fine with it as long as proper credit is cited. I have written filler material and article content for a variety of sources, and I hope I can help you convey your message effectively. Especially for trainers, educators, and authors seeking material for cover pages, chapter pages, etc, I have included a few quotable quotes below. Quotable Quotes for your Articles, News Feeds, Press Releases, etc.
| The Website Purchase Decision:
"Make your decision to do business online based on the shopping habits and lifestyle habits of your most important asset: your customers." - Thomas M. Elliott
| Business Success in Today's Economy:
"For your business to remain successful, you must adjust your selling habits to match the changes in consumer buying habits." - Thomas M. Elliott
| The Truth About Customer Loyalty:
"If you don't sell the way your customers shop, they will buy from someone else." - Thomas M. Elliott
| Standing Out in Your Customers' Minds:
"Your website is most often a customer's initial point of contact for your business. When they see your advertisements, potential customers will recall your Web address long before they will memorize your phone number." - Thomas M. Elliott
| Being an Effective Website Consultant:
"One of the most important roles of a Web consultant is bridging the gap between fear and technology by communicating in plain English (or whatever language your customer speaks)." - Thomas M. Elliott
| The "Ostrich Syndrome":
"Sticking your head in the sand and hoping the Internet will go away won't do much more than get dirt in your ears." - Thomas M. Elliott
| E-Commerce:
"A retail Website without a merchant account is like having a storefront without a cash register. No one will take your Website seriously." - Thomas M. Elliott
| Penny Wise but Pound Foolish:
"'Free' Websites can actually be very expensive in the long run if your solution omits any part of the Website TriangleTM. The price tag may be zero, but the opportunity cost could be your business!" - Thomas M. Elliott
| The Necessity of Solid Search Engine Marketing (SEM):
"If you look online for your business, but end up finding your competition instead, where are your customers or clients going when they try to find you?" - Thomas M. Elliott
| Websites are like Billboards:
"Having a Website that no one can find is like buying a billboard that faces away from traffic. Even if the price is cheap, there is no value to it." - Thomas M. Elliott
| The Website TriangleTM:
"There are three essential pieces that make up the points of the Website TriangleTM: Web Design, Search Engine Optimization (SEO), and Usability. Without these key elements built upon a solid hosting package, your business's Web presence will be ineffective." - Thomas M. Elliott
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