Website 411: Business Survival in an Internet EconomyThis book is written for YOU if you question whether you should do business online, are considering establishing a Website, or want to improve your Website's return on investment. It is a call to action for business owners and organizational leaders. Website 411 reveals market trends, advertising strategies, and pricing research to simplify the daunting task of establishing an effective, affordable Web solution in today's economy. It provides non-technical explanations of what you must know for your your business to survive in the changing marketplace. This book can save you THOUSANDS OF DOLLARS. It is important to make an informed decision whether or not to get a Website. It is equally important to be prepared as a decision-maker in your company or organization, so that you do not get overwhelmed by confusing jargon and a flood of details from sales people who work on commission or who bill hourly. Your Website project will be much more productive if you know your options and how to effectively communicate your needs. Website 411 will help.
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